The popular low-cost carriers (LCCs) of Indian aviation were the major gainers during the recent discounted sale of tickets. There was no proper disclosure from any of the airlines; however, a survey conducted by leading travel portals threw light upon the fact that online flight booking of IndiGo, leaders in terms of market shares increased the most. It was estimated that the boost in ticket sales for this airline was almost as high as 300 per cent. This was a direct impact of the offered cheap airfare spanning a period of three days.
Statistical Study of Upsurge in Ticket Sales
Several interesting results emerged from these surveys that showed the reservation pattern during these period. Tickets on the Delhi-Bangalore route, which does not feature in the five top selling domestic sectors, came out as the second most booked with a growth of 800 per cent nearly. Most of these transactions came from Delhi with a little over a fifth of all bookings. It was followed by Mumbai and Bangalore with 17 and 13 per cent, respectively. In totality, it was found that flight reservations increased almost three times compared to the normal. It was clearly evident that enthusiasts had taken advantage of this reduced flight fare to plan out short getaways.
There was also a second round of deducted airfare, which was being offered in the consecutive week. The discounts were somewhat reduced, yet there was heavy booking during this interim as well. The statistical studies are yet to be published for this phase but it is expected that IndiGo online booking would once again rule the roost. The national carrier, Air India, had also taken part and even gone a step further by giving extensions to discounted rates. It would allow reservation of flight tickets at cheaper prices till February 6th and for travel after March 3rd, 2014.