Go Air is a Mumbai-based low-cost carrier (LCC) that came into existence on November 4, 2005. The airline was the first aviation venture by the Wadia Group, which is a renowned Indian conglomerate. This domestic carrier is known for its highly competitive air fare across various flying sectors, making it quite popular amongst travellers looking for affordable alternatives. Operating more than 840 regular weekly flights between 21 Indian destinations, this LCC is the fifth largest airline of the country in terms of market share. The domestic carrier is all set to celebrate its eighth anniversary later this year.
Eighth anniversary celebrations
Eight years after its inception, Go Air has found success in establishing its reputation in the aviation market of India. Despite a growing competition among airlines, it has managed to carve its niche in the domestic aviation industry. This has been achieved by incorporating new ideas and strategies from time to time. With the use of advanced technology and internet, Go Air booking has become an easy task, which also comes with the facility of flight status and schedule checking, online check-in and additional bookings. Owing to its customer-friendly approach, the airline has been the recipient of multiple awards from reputed organisations.
As a part of its anniversary celebrations, the LCC has announced a discount of INR 888 on all ticket bookings for a period of eight days, which would be valid till December 20. This attractive discount in Go Air flight fares is counted as another one of its moves to achieve a stronghold in the competitive market. One of its previous strategies in this direction was the appointment of Girish Nair as its Chief Commercial Officer. These strategies are surely going to affect the functioning of the airline, which will prove beneficial for both the company and customers. With ever increasing competition in the aviation sector, it would be interesting to see how far this airline goes in order to keep up with the market trends.