There are times when searching for the cheap air tickets is not possible. It is not important for you to get the best deals and you would just like to have the ticket in time so as to reach the destination in time. In these times, when you are not actively and deliberately engaged in finding the lowest air fare and do not think of saving money on the tickets, you will need to have some source who can get you the best deals in no time. This is precisely the time when you would invariably turn to some of your favorite travel agencies or the airlines from whom you would expect to get the cheap air tickets without having to negotiate with them. You would expect these providers to offer their best deals all the time. Whenever you make the occasional check with other providers on whether the best rates have been provided to you or not, these providers shall not disappoint you.
For this it is important that you make careful selection of these agencies or airlines who value your loyalty and do not try to make the most of the emergent situation you are in for their one-time benefit. Rather, being sensitive to your requirements, these providers shall themselves offer their lowest airfare. This selection shall be done during the normal course of your dealings with them and these providers shall be tested on this score as well. Some of the main characteristic that you can look in the provider for while making the selection are the regularity and consistency of offering their best deals to you, the pro-active communication of the offer of discounts to you, personalized service and the quality of customer support which you can get from them.
While the providers of the cheap air tickets do their bit, it is also important that you appreciate their limitations and do not have unreasonable expectations from them. You cannot expect them to go beyond their company policy to offer you special air fares.